IHOP has partnered with New York brewery Keegan Ales to debut IHOPS Pumpkin Pancake Stout, inspired by the Pumpkin Spice pancakes currently offered in restaurants. The beer doesn’t just take inspiration from IHOP’s new pancakes, either – it also takes ingredients. The chain’s stout is said to blend “IHOP’s signature Buttermilk pancake batter mix with ingredients from its fall menu” to obtain its unique flavor, according to a press release. The beer will only be available at certain distributors and festivals in the New York area – and only for a limited time through October.
The only problem with pancakes is that you can't drink them… until now! Only at bars and beer festivals. Find out where at https://t.co/sUtZutuPGt #IHOPS pic.twitter.com/jzwbkdPo2p
— IHOP (@IHOP) September 25, 2018
IHOP Is Now Brewing Beer for Some Reason
For a brand that has for decades angled to become synonymous with breakfast, IHOP has really been on a fear lately trying to get people to think it can do a lot more. First, it pulled of a wild marketing stunt by temporarily rebranding itself as IHOB and slinging burgers, and now, it's branching out into the world of booze.
