According to a new study out of Spain, people are HAPPIER when they drink white wine . . . and they’re more likely to feel aggressive or guilty when they drink red.
The researchers found that women seemed to realize that difference, so they gravitated toward white wines so they could feel happier. Men either didn’t realize what was happening or didn’t care, because they kept going for reds.
Emotional response to wine: Sensory properties, age and gender as drivers of consumers' preferences
Previous research has shown the relevance of studying consumers' emotional response to products for product development and as a marketing tool to att...
