On-Air: Toya Beasley

Catch Inspire U with Toya Beasley every Sunday, 8AM – 11AM!



Toya Beasley is founder and CEO of SistaFriendzTM, a 501(c)(3) Nonprofit Organization established to educate, equip and empower women for success in their personal and professional lives. The organization uses programs, workshops, mentoring sessions, career guidance and other initiatives to help women understand their true worth so they can reach their full potential.

Most recently, Ms. Beasley was the well-loved radio personality and friendly voice of New York City’s WRKS-FM, better known to fans as 98.7 KISS-FM. She hosted New York City’s number one Sunday morning gospel program, KISS Inspirations, as well as KISS-FM’s weekday gospel show, Morning Glory. With the station since 1989, Ms. Beasley started as a programming assistant and worked her way up to Program Director, a position she held for 10 years. She relinquished her managerial duties to found SistaFriendz as well as to start her own media and entertainment consulting business, TLB Consulting. KISS-FM’s parent company, Emmis, sold 98.7 to the Walt Disney Company in April 2012.

Ms. Beasley left her indelible mark on KISS-FM, with programming such as the KISS Wake-Up Club, the Wake-Up Club Community Tour, the nationally syndicated Michael Basiden Show, Rhythm Review with Felix Hernandez, The Hour of Power with Rev. Al Sharpton, Randy Jackson’s Hitlist, The Donnie McClurkin Show and Bishop T.D. Jakes’ Empowering Moment. Additionally, she produced the Isaac Hayes & Friends and the Ashford & Simpson shows. Ms. Beasley also co-founded the KISS Inspirations Choir.

Ms. Beasley has received numerous accolades, including five Billboard Awards, five Radio and Records awards and an Impact Music Award. Her work in the community has also been recognized; she is the recipient of a New York YMCA Black Achiever’s Award, a McDonald’s Gospelfest Black Heritage Award and a West Harlem Assistance INC Award, among others. Ms. Beasley also was awarded the Keys to the City for producing her Night of Healing events, which have taken place every year since 9/11.

Ms. Beasley’s professional accomplishments are many, but nothing drives her more than her passion for God and His people. She has worked diligently to communicate that passion into the urban community.

She Speaks with Toya Beasley